Effective Public Relations: Gain Attention for Your Organization
Facilitator: Vanessa Ferguson, VCF Consulting
Level: Beginner to Intermediate
We all know that it is important to promote our organization, but do we do it correctly? Often we have plans that include making promotional materials (brochures, newsletters, and website content) along with outreach to the media, but the implementation of these plans is not always effective.
Learn how to create effective communication materials that will:
- Attract donors
- Gain media coverage
- Effectively communicate your message to the community
The session will help key members of nonprofits learn how to target their message by developing talking points which can be shared at events, organizational meetings, and even to the press can portray a unified message to the rest of the community.
In addition, learning the skills needed to promote fundraisers and other events to the media will be discussed. Participants will learn how to create a template for press releases that can be used for future distribution to the press. Most people believe they can create a press release and then the media will automatically want to cover their event. However, this workshop will help everyone learn the right ways to seek publicity and how to coincide this outreach using social media tools.
Finally, a review of the creation of key marketing tools to promote an organization will be covered. Many people have a list of things they want to make for their organization, but knowing what to include and how to create effective materials is vital. The participants will learn what things should be included in brochures, newsletters, and even on their website to help engage potential donors and volunteers.
The focus will be on how to select the most important components of an organization’s mission and goal in their marketing materials. Often organizations waste time, money, and other resources on materials that do not properly promote an organization, so understanding the basic components of targeting materials towards specific audiences and utilizing the most cost effective tools will also be covered.
Please bring current brochures and press releases.
The online registration for this professional development event is now closed. If you are interested in attending, please contact the BEST office at 810-232-8000. Please note that registration fees are higher once the online registration has been closed.